LINDSEY ROSS NAMED VICE PRESIDENT WITH LEONA MARKETING GROUP
Ross brings 20+ years of athletics experience with 10+ years in sports media
BALTIMORE – The Leona Marketing Group, the leading provider of negotiation assistance, informed decision making and streamlined process development to colleges and conferences during evaluations of commercial rights and strategic planning, announced today that Lindsey Ross will become Vice President of Acquisitions and Partnerships, effective immediately. Ross brings over 20 years of intercollegiate athletics experience, including 10 years in sports media.
Ross will be responsible for identifying and developing new business opportunities and revenue streams for Leona and clients, as well as strengthening strategic partnerships and relationships within intercollegiate athletics and the professional sports ecosystem.
“Lindsey’s expertise and deep-rooted relationships will be pivotal for us during an evolving time in college athletics and professional sports,” said Leona Marketing Group President Dan Gale. “Her knowledge and experience will help Leona better serve our current and future clients while expanding our reach across the industry.”
Ross most recently served as Director of Global Rights and Acquisitions at FloSports, a subscription-based sports streaming service. Ross was instrumental in FloSports’ growth in the college landscape, as she helped add partnerships with the BIG EAST, Colonial Athletic Association, Mid-Eastern Athletic Conference, Gulf South Conference, among others. In addition, Ross helped launch FloBaseball after securing deals with the Texas Rangers, Peak Events, and Program 15, and more than tripled the FloFootball lineup following additions such as New Mexico State, UMass and several marquee high school games.
Ross’ experience in managing and growing strategic relationships earned her the Cynopsis award of “Top Women in Media” in 2019.
Before FloSports, Ross served as Manager of Programming and Acquisitions at ESPN, specifically working on Men’s and Women’s College Basketball. There, Ross managed the construction of the collegiate basketball schedules across all ESPN Networks. Ross, who successfully created new opportunities for higher women's basketball exposure on ESPN and ESPN2, also assisted in negotiations for several NCAA media acquisitions and renewals.
Prior to her time at the Worldwide Leader of Sports, Ross was Director of Communications at the Atlantic Coast Conference and Assistant Director of Communications at Conference USA. During those stints, Ross assisted in crisis management efforts of events such as Hurricane Katrina and the Yeardley Love murder case, to coordinating media operations for championship events. Before joining the conference ranks, Ross also worked at the University of Texas (Austin), University of Miami (FL), Orange Bowl Committee and Florida Panthers.
Ross is an alumna of Florida Atlantic University’s MBASport program and holds a Bachelor of Business Administration from University of Texas (Austin), where she worked in the athletic department’s sports information office and was a member of the Chi Omega Sorority.
A native of McKinney, Texas, Ross has two children, Jaxon (10) and Lillie (9), with her husband, Franklin, who is currently Vice President of College Personnel for the Washington Wizards. Ross also has a stepson, Jalen, who played collegiate basketball for Eastern Michigan and Hartford University and is currently playing professionally overseas.