What We Do

 The Leona Marketing Group focuses on providing guidance and consulting  for organizations who are exploring external partnership options for  multimedia rights, ticket sales, philanthropic initiatives and  department wide apparel rights agreements. Leona Marketing Group acts as  an extension of your staff by offering a proven understanding of all  available models and has relationships with the key third party  organizations. This knowledge and one on one attention ensures your  organizations partners with the proper third party that best fits your  individual needs. 

Our Services

MAS Evaluation

 The world of ticket sales, fundraising and corporate partnerships  are the lifeline of a campus or athletic department revenue  generation! The Leona Marketing Group has a created the MAS Evaluation— A  proprietary, mixed methodology analysis that uses qualitative and  quantitative methods to examine three main components for revenue  generation: 


  1. Market 
  2. Assets
  3. Structure


 Let our team assist your organization by performing this detailed analysis to formulate a road map for future success! 

Complex Negotiations

Multimedia Rights

 With the complex world of multimedia rights partnerships and digital media rights, ensure your school is maximizing it's  potential by partnering with a seasoned group who has negotiated rights  deals for Power 5, Group of 5, FCS and Division I-AAA Schools. Our  experts will ensure your university or organization receives the full  value and proper structure to maximize your revenues! 


Television and Streaming Deals

The tiered structure of television and streaming deals can get extremely complicated. Our experts have the experience and knowledge to guide you and help you secure the best deals for your unique needs.


Outfitting Deals and Pouring Rights

Campus wide partnerships for pouring rights and apparel agreements can  be essential to the revenue streams of a University. Ensure your campus  is receiving your true worth in these categories by partnering with a  proven team that has experience negotiating apparel deals for Power 5,  Group of 5, FCS, Division I-AAA Schools, Division II and Division III. 

Request for Proposal Assistance

Managing the RFP/ITN process can be a daunting task for a department  when trying to secure the best partnership for your campus. Let our  seasoned leaders help ensure the process is smooth and produces the  desired results through our systematic approach.