The Leona Marketing Group focuses on providing guidance and consulting for organizations who are exploring external partnership options for multimedia rights, ticket sales, philanthropic initiatives and department wide apparel rights agreements. Leona Marketing Group acts as an extension of your staff by offering a proven understanding of all available models and has relationships with the key third party organizations. This knowledge and one on one attention ensures your organizations partners with the proper third party that best fits your individual needs.
The world of ticket sales, fundraising and corporate partnerships are the lifeline of a campus or athletic department revenue generation! The Leona Marketing Group has a created the MAS Evaluation— A proprietary, mixed methodology analysis that uses qualitative and quantitative methods to examine three main components for revenue generation:
Let our team assist your organization by performing this detailed analysis to formulate a road map for future success!
With the complex world of multimedia rights partnerships and digital media rights, ensure your school is maximizing it's potential by partnering with a seasoned group who has negotiated rights deals for Power 5, Group of 5, FCS and Division I-AAA Schools. Our experts will ensure your university or organization receives the full value and proper structure to maximize your revenues!
Television and Streaming Deals
The tiered structure of television and streaming deals can get extremely complicated. Our experts have the experience and knowledge to guide you and help you secure the best deals for your unique needs.
Outfitting Deals and Pouring Rights
Campus wide partnerships for pouring rights and apparel agreements can be essential to the revenue streams of a University. Ensure your campus is receiving your true worth in these categories by partnering with a proven team that has experience negotiating apparel deals for Power 5, Group of 5, FCS, Division I-AAA Schools, Division II and Division III.
Managing the RFP/ITN process can be a daunting task for a department when trying to secure the best partnership for your campus. Let our seasoned leaders help ensure the process is smooth and produces the desired results through our systematic approach.