Strategic Advisory & Negotiation Consultants
LEONA’s industry experts help athletics departments identify and negotiate the optimal deal structures for multimedia rights, media rights, and apparel rights. Serving as an extension of your staff, we bring the industry knowledge, relationships, and credibility needed to protect your interests, evaluate every opportunity, and maximize each partnership.
Testimonials
Alabama
"We appreciate the guidance LEONA provided throughout this process. Their attention to detail and thorough approach allowed us to have an even greater understanding of our options and proved to be an excellent resource along the way."
- Greg Byrne, Director of Athletics
UTSA
“As we evaluated the future of UTSA's multimedia rights, we are thankful for the assistance LEONA provided from start to finish. Shifting rights holders is a decision that involves careful consideration. LEONA's process of laying all the options on the table mixed with their expertise allowed us to make an informed decision, one that will elevate the future of UTSA. I strongly recommend their services to my colleagues who are evaluating their multimedia rights opportunities.”
- Lisa Campos, Vice President for Intercollegiate Athletics
Hockey East Association
"Over the last four years, Dan Gale and his experienced team at LEONA have been instrumental in helping Hockey East find the best partners for its media rights. LEONA has continuously helped maximize the visibility of Hockey East's iconic brand and increase the league's reach further than ever before with multifaceted digital and linear rights agreements. With LEONA's help, Hockey East is poised to retain its position as a leader in the college hockey landscape for the foreseeable future."
- Steve Metcalf, Commissioner