About LEONA

"I have worked with LEONA at two separate Division-I Institutions. LEONA has great knowledge and contacts across the college athletics landscape which makes them an invaluable asset during contract negotiations. Their team is extremely accessible and proactive in their efforts. I have utilized their expertise in apparel negotiations, multimedia rights as well as getting advice on several other key areas that affect our department. LEONA’s innovative approach continues to bring exceptional value to our brand and allows us to maximize revenue streams in these challenging times."

 - Mike Buddie, Director of Athletics 

  “I would like to thank LEONA for their assistance throughout the evaluation process and helping to put our deal together. The team at LEONA was outstanding to work with. Their knowledge of the current market and assistance throughout the evaluation and negotiation process was invaluable. Together we were able to construct an impressive deal for Air Force Athletics.” 

 - Nathan Pine, Director of Athletics 

 “I can state with confidence that LEONA is one of the most experienced, responsive, team-oriented organizations that I have had the opportunity to work with throughout my career. They bring a high degree of integrity that separates them from others. I truly value relationships and working with companies and individuals that strive on developing a true partnership. LEONA fits the prototype of that partnership in my mind based on my experience working with them. There was never a time or day when my call placed to LEONA was not answered or returned. There were never requests made on our end that seemed too daunting to get accomplished, regardless of the turnaround time requested.” 

 - Brian Baptiste, Director of Athletics 

 "We'd like to thank Dan Gale and the LEONA team for their assistance in this process. LEONA provided thorough insight and expertise that proved critical to this agreement. They were a phenomenal extension to our staff and would highly recommend their services." 

 - Todd Stewart, Director of Athletics 

 "LEONA provided outstanding guidance and counsel as we went through the process of finding the right strategic partnership in the areas of ticketing and sponsorships. Dan Gale and Brett Jones utilized a thorough and inclusive approach that enabled us to customize an agreement that best aligned the current and future goals of Morgan Athletics."  

- Dr. Edward Scott, Vice President and Director of Athletics

 "I want to thank Dan Gale and the LEONA team for their help and guidance over the past two years of our multimedia rights evaluation process. Dan and his team have continued to go above and beyond, and that quality makes them feel like an extension of our senior staff! I highly recommend the expertise and guidance provided by LEONA as we would not have been able to accomplish this incredible partnership without them!" 

- John Hardt, Vice President and Director of Athletics

“It was a pleasure working in conjunction with LEONA throughout this process. They provided the critical support and insights we needed to strategically bring to life this long-term partnership with WSU Athletics. We are thankful for their guidance and expertise along the way.”

- Don Miller, President & CEO

“To be certain, our engagement with LEONA to assess our overall revenue generation structure was invigorating.  Having worked directly with Dan Gale in the past, I developed profound respect for both his collaboration acumen and relationship skills.  When conducting a formal assessment of this scope, there are several moving parts with multiple campus and external partners. LEONA was exceptionally progressive in making the process seamless.”

- Tim McMurray, Director of Athletics

 “The data and advice provided by Dan Gale was relevant, timely and appropriate to each step of the process. From researching opportunities, to reviewing proposals and then finalizing the Patriot League’s marketing rights rights agreement, Dan was an excellent communicator and representative of the League in the marketplace. We could not be more pleased with the experience." 

 - Jennifer Heppel, Commissioner

 "Dan Gale and his team at LEONA were key factors in helping the Hockey East Association come to landmark multi-faceted media rights agreements, the first of their kind in the 36-year history of the league. Dan’s expertise and guidance helped our group understand the landscape and maximize the exposure of the Hockey East brand in a competitive college sports marketplace. He facilitated high-level decision-making through excellent communication and stayed focused throughout the process from start to finish to ensure the consummation of successful partnerships."

 - Brian Smith, Associate Commissioner