The Leona Marketing Group focuses on using specific data & metrics to provide guidance and consulting for organizations that are exploring the best structure for multimedia rights, ticket sales, philanthropic initiatives, department-wide apparel rights agreements, and the best manner to structure their internal operations for maximum results.
Leona Marketing Group acts as an extension of your staff by offering a proven understanding of all available models and has relationships with the key third party organizations to determine the best path for YOUR specific situation.
"I have worked with the Leona Marketing Group at two separate Division-I Institutions. The Leona Marketing Group has great knowledge and contacts across the college athletics landscape which makes them an invaluable asset during contract negotiations. Their team is extremely accessible and proactive in their efforts. I have utilized their expertise in apparel negotiations, multimedia rights as well as getting advice on several other key areas that affect our department. The Leona Marketing Group’s innovative approach continues to bring exceptional value to our brand and allows us to maximize revenue streams in these challenging times."
- Mike Buddie, Director of Athletics
“I can state with confidence that the Leona Marketing Group is one of the most experienced, responsive, team-oriented organizations that I have had the opportunity to work with throughout my career. They bring a high degree of integrity that separates them from others. I truly value relationships and working with companies and individuals that strive on developing a true partnership. The Leona Marketing Group fits the prototype of that partnership in my mind based on my experience working with them. There was never a time or day when my call placed to the Leona Marketing Group was not answered or returned. There were never requests made on our end that seemed too daunting to get accomplished, regardless of the turnaround time requested.”
- Brian Baptiste, Director of Athletics
"Leona Marketing Group provided outstanding guidance and counsel as we went through the process of finding the right strategic partnership in the areas of ticketing and sponsorships. Dan Gale and Brett Jones utilized a thorough and inclusive approach that enabled us to customize an agreement that best aligned the current and future goals of Morgan Athletics."
- Dr. Edward Scott, Vice President and Director of Athletics
"I want to thank Dan Gale and the Leona Marketing Group team for their help and guidance over the past two years of our multimedia rights evaluation process. Dan and his team have continued to go above and beyond, and that quality makes them feel like an extension of our senior staff! I highly recommend the expertise and guidance provided by The Leona Marketing Group as we would not have been able to accomplish this incredible partnership without them!"
- John Hardt, Vice President and Director of Athletics
“It was a pleasure working in conjunction with Leona throughout this process. They provided the critical support and insights we needed to strategically bring to life this long-term partnership with WSU Athletics. We are thankful for their guidance and expertise along the way.”
- Don Miller, President & CEO
“To be certain, our engagement with Leona Marketing Group to assess our overall revenue generation structure was invigorating. Having worked directly with Dan Gale in the past, I developed profound respect for both his collaboration acumen and relationship skills. When conducting a formal assessment of this scope, there are several moving parts with multiple campus and external partners. Leona was exceptionally progressive in making the process seamless.”
- Tim McMurray, Director of Athletics
“The data and advice provided by Dan Gale was relevant, timely and appropriate to each step of the process. From researching opportunities, to reviewing proposals and then finalizing the Patriot League’s marketing rights rights agreement, Dan was an excellent communicator and representative of the League in the marketplace. We could not be more pleased with the experience."
- Jennifer Heppel, Commissioner
"Dan Gale and his team at Leona Marketing Group were key factors in helping the Hockey East Association come to landmark multi-faceted media rights agreements, the first of their kind in the 36-year history of the league. Dan’s expertise and guidance helped our group understand the landscape and maximize the exposure of the Hockey East brand in a competitive college sports marketplace. He facilitated high-level decision-making through excellent communication and stayed focused throughout the process from start to finish to ensure the consummation of successful partnerships."
- Brian Smith, Associate Commissioner