Areas of Expertise
Multimedia Rights, Media Rights, and Apparel Rights are the lifeblood of a campus or athletic department’s revenue generation. With experience negotiating agreements across Power Four, Group of Six, FCS, Division I-AAA, and High School athletics, LEONA consultants leverage proprietary data, market intelligence, and proven metrics to identify opportunities and maximize the revenue potential of every rights agreement.
Complex Negotiation Assistance
Multimedia Rights
As new rights holders enter the market and deal structures continue to evolve, athletic departments must have the right strategy and structure in place to maximize their potential. LEONA’s seasoned team brings deep industry expertise to help departments evaluate their options, establish the optimal rights structure, and maximize revenue.
Media Rights
As television and streaming platforms continue to evolve, the increasingly complex landscape of media rights requires a strategic and informed approach. LEONA’s experts bring the industry knowledge and experience needed to navigate tiered media structures, evaluate opportunities, and secure the right deal for your unique needs.
Apparel Rights
Apparel agreements are a critical component of a school’s revenue strategy and overall cost savings. LEONA’s proven team brings extensive experience negotiating complex apparel agreements, helping campuses maximize the value of their partnerships and ensure they receive the full worth of their brand and buying power.