The world of multimedia rights, corporate partnerships, ticket sales and fundraising are the lifeline of a campus or athletic department revenue generation.
Having negotiated deals for Power 5, Group of 5, FCS, and Division I-AAA Schools, the Leona Marketing Group has specific tools and services for any athletic department or organization to benefit from.
Let yours be next!
Leona Marketing Group has a created the MAS Evaluation, a proprietary mixed methodology that uses qualitative and quantitative methods to examine three main components for revenue generation:
Market, Assets, Structure
The MAS Evaluation is performed to help a university or conference gain an objective understanding of their current position and to assist in making informed decisions about the best course of future action. These key components have the greatest impact on total potential revenue and how attractive the University’s specific properties can be to a third party. By taking a deep dive into each area, the MAS Evaluation allows universities and conferences to evaluate their current position and make any future change based on data.
With the complex world of multimedia rights partnerships, digital media rights and ticket sales and service, ensure your university or conference office is maximizing it's potential by partnering with a seasoned group. Our experts will ensure your university or conference office receives the full value and proper structure to maximize your revenues.
The tiered structure of television and streaming deals can get extremely complicated. Our experts have the experience and knowledge to guide you and help you secure the best deals for your unique needs.
Campus-wide partnerships for apparel agreements and pouring rights can be essential to the revenue streams of a University. Ensure your campus is receiving your true worth in these categories by partnering with a proven team that has experience negotiating these complex deals.
Managing the RFP process can be a daunting task for a department when trying to secure the best partnership for your campus or conference.
Let our seasoned leaders help ensure the process is smooth and produces the desired results through our systematic approach.